Close attention is paid by many countries to finding solutions on how to preserve clear environment for future generations. However, the EU states are of particular importance in that realm. Due to their high economic development levels and serious attention towards the planet pollution issues, the European Union spends billions of euros every year to develop all kinds of technologies that would be able to considerably minimize the consequences of technogeneous pollutions.
This is a huge market for startups and a powerful resource for financing and tax exemptions. So every startup has a real chance of getting its share of investments providing that its idea is really fresh and useful.
The Fresh Spring Company covers about 18% of the European market for treated drinking water consumption. Our company has international certificates of conformity, and our product is recognized as a high quality one all round Europe.
We ensure the high quality of our water by using special treatment technologies. We never stop investing in upgrading our production facilities and enhancing our markets.
Production and sales of treated drinking water always result in a serious business providing a high permanent income.
And that is why it is important to monitor all sorts of information coming from large international treated drinking water producers. We pay special attention to the monitoring of all kinds of commercial information which comes, for instance, from big international fairs, such as the Trade Expo and Congress of the European Bottled Watercooler Association (EBWA). Those are events which provide some sort of indicators of the commercial expediency for that business, and they are also reliable sources of any new trends that may appear there.
Judging by the analytical materials that we have gathered from such international events, we are getting just another confirmation of the fact that the European market for bottled water consumption is the largest and the most powerful in the world. For example, the US market, which is the world's largest overall consumer market, is more than three times smaller than the market of Europe. Apart from the financial statistics, when making decisions concerning the development of our business, we also take into consideration the actual amount of the consumed treated water. And the figures just confirm that Europe consumes 64% of the bottled water produced in the world; the USA consume 21%; 3.5% is consumed by the Eastern countries; and 11.5% is the treated bottled water consumption share of the rest of the world. As you can see for yourself, we are making the right choice if we decide to allocate our business and the main treated water production facilities in Europe, as this appears to be the most adequate and the best commercially grounded decision.
But why is it Europe that consumes such huge quantities of treated water? Partly, it is because of the factors that we mentioned above, but it is also because of the fact that in Europe, in all the EU countries, they understood, earlier than the rest of the world did, how important treated water is for human health and for the preservation of the environment in general. Originally, the European market was oriented at production of sparkling (carbonated) water. But now, according to the latest marketing studies, it is not carbonated beverages that most customers prefer to buy.
The same marketing studies, as well as our own databases and sales statistics, produce the following results: the European annual production of non-alcoholic beverages, including treated water, reaches the amount of 185 to 210 liters per person. Out of that quantity, about 100 liters is the share of bottled drinking water. And that is exactly what gives us great opportunities for growth and progress with permanent dynamics of increasing profit and extensive financial flow.
What makes us certain about the growth of our business and the increase of the profit, both for our own company and for our investors?The facts below provide an explanation.
In their studies of the trends and commercial vectors of the growth of the treated water market, the world's most competent research company, Zenith International, specializing directly in studying the treated water market, considers the number of purchased and installed watercoolers to be one of the essential statistical values. At the EWBA Trade Expo and Congress, the marketing research specialists of Zenith International published their information stating that the number of watercoolers in Europe keeps on growing. Besides, the consumption of bottled water in Europe is showing high and priotity growth rates, which are kept at the annual level of 10.8% to 11.4%. And that really explains a lot. Because having installed a watercooler at home or in the office, people will never switch back to drinking regular tap water but will keep on buying treated water again and again.
Permanent consumption is the essence of any kind of business. And that gives us every ground to develop our business accurately and efficiently.
Now we are ready for a new round of expansion of Fresh Spring in the European treated water market. So we provide real opportunities for investing in our production projects that are already able to generate stable and long-term profit for investors from all over the world.